Jun 25 2010

Shoes, shoes and more shoes…….for Shuze!

The title says it all.  This post is about shoes, shoes and more shoes.  Women’s shoes to be specific.  A while back, a little too long of a while to mention actually, I had the pleasure of setting up a shoot at Jennifer Mann’s new shoe store, called Shuze, in downtown Bethlehem.  It started out as a fun shoot wherein she got her girlfriends together to have a little shoe party.  The girls whipped out the shoes and I whipped out my photo gear!  Let the games begin!  After setting up a mock stage and capturing a variety of images of these fashionistas trying on these new shoes that Ms. Mann just brought in, I had a bigger plan….

How big?  Well, let’s just say it turned into a literal truckload of a plan!  OK, here’s the deal…

After collecting the images, I decided to create a vary large rendition worthy of something BIG.  I spoke to Jen about it and we decided to run with the idea.  Well, there it was, a 1GB image file and a total size of 20 feet long!!  Where the hell was I going to print this?  My first stop turned out to be my last.  Duggal in NYC is arguably the most capable printer in the United States for this kind of thing.  I made contact.  They can print on glass, metal, stone, carpet, fabric and can fabricate pretty much any sort of installation dictated by the artist.  OK, done.

With the file in their hands, the next step was to arrange the transportation of the final print to Jen’s store.  UPS and Fedex aren’t equipped to handle a delicate print that is 20 feet long!  Well, my good friend Tony in the trucking business was!  He had his guy pick up the print in NYC and truck it straight out to Jen’s store.  What more can one ask?

I met Jen at the store a few days later and we hung the print for all the world to see.  Now it’s your turn…..