Happy Anniversary!!
I have had the pleasure of working with Lehigh Valley Style Magazine for the past two years now. In that time, I have photographed a variety of covers, feature articles, and such. Well, recently, I was asked to provide photography and graphic design services for their 10th Anniversary cover, the January 2010 issue. I was flattered! Lisa’s (editor) idea was to shoot a birthday cake and use it as the centerpiece of the cover. We set up the shoot and collected the images.
Since the first conversation, my creativity engine was in high gear trying to develop a way of pumping up the cover for this special anniversary issue. I decided to call on a long time friend of mine, Britt, who is in the graphic arts business. I can handle graphic artistry up to a certain point, but I wanted a seasoned pro to provide oversight for this job. Britt stepped up to the plate and, using technology to our advantage, he received the image files in his Florida office soon after they were shot in Style’s office in Pennsylvania. Gotta love the internet! I came up with a concept in advance of the shoot which involved a collage of the covers from the past 10 years.
Within 15 minutes of shooting, we had several finished proofs for the anniversary cover in hand and in front of the editor!! Wow! She was delighted! We developed two versions of the cover. The cake idea and the “10″ idea. The “10″ idea was simply a large 10 representing the anniversary.
After some deliberation lasting several days, the final decision was made….
Style made some tweaks to the text, but overall, that was the chosen design.
Happy Anniversary Style!!